A multi-brand design system

Challenge

Professio Group wanted to gather their three brands under the same WordPress multi-site. The goal of was to make content management easier and ensure consistent user experience. However, each brand was to maintain its own, distinct identity

Insight

My approach was to create Professio a shared design system. Modular, token based design system seamlessly supports each brand. It is also ready to scale to in the case new brands join Professio.

Impact

All three brands now speak the same language with their own unique accents. As the user moves between the services, the user experience remains solid, consistent and predictable.

Design system helped the production of WordPress multi-site project, reducing time-to-market significantly. And content managers need learn the system once, instead of thrice. Everyone wins. 🙂